Netflix’s Launch of Qwikster
In 2011, Netflix announced that its DVD-by-mail service and streaming service would now require two separate subscriptions, with the DVD service spinning off into a new brand called Qwikster. This meant that customers who wanted to have both services would now have to pay $16 a month instead of $10.
This move cost Netflix 800,000 subscribers, CNN reported. In response to the negative reaction from customers, just weeks after announcing Qwikster, Netflix killed the service before it even launched.