Pale for the win
If you could afford to not be outside working the fields and getting a great farmer’s tan, you stayed inside. And stayed pale. And if you couldn’t do it naturally, you faked that pale skin with poisonous titanium paint. Its also where the term “blue blood” comes from to describe the wealthy elite. People wanted to be so pale, you could see the blue blood veins on their face (be they natural or painted in).