The smell of strawberries
French-based company Eden Sarl sought to trademark the fresh smell of strawberries in 2005 so that they could have sole usage of the smell in soaps, face creams, stationery, leather goods, and clothing.
However, on the basis that strawberries don’t have just one scent—considering various varieties and levels of ripeness—the company was denied by the European Union’s trademark agency, as well as its highest court.