Purple may have become a Halloween color to please children.
Orange is associated with Halloween because it’s a harvest color (think of orange pumpkins and leaves) and black is associated with Halloween because of its links to death and darkness. But nowadays, purple is used almost as frequently in seasonal décor. So what gives?
According to Scientific American, the third shade was added to please little ones. “As a child-friendly color, it may have been used to soften the use of black and make the holiday and its themes palatable to a younger crowd.”