Growth Hacker
Sean Ellis coined the phrase “growth hacking” in 2010 to describe the phenomenon of start-up companies — such as Facebook, Airbnb and Dropbox — experiencing rapid growth. Amanda Orson is a growth hacker for Zift, an app that enables parents to monitor their children’s digital content — she describes a growth hacker’s core objectives as the development of “user acquisition, activation, retention.”
It’s “the process of rapid experimentation to improve results for those channels,” Orson said. She foresees traditional companies embracing this approach to marketing because “it was born of necessity, not intention, as most early-stage startups lack the funds necessary to acquire users through paid means at scale.”
