Coke saved one town from the Depression.
Well, sort of. As the country was reeling from the Great Depression, a local, trusted banker in the town of Quincy, Florida, urged anyone who would listen to invest in Coca-Cola stocks, then selling at $19 per share.
Many followed his advice and when the company’s stock boomed, as he’d promised, others followed. Soon, at least 67 inhabitants (in a town of fewer than 7,000) had become “Coca-Cola millionaires,” making Quincy the richest U.S. town per capita.
