Netflix’s Launch of Qwikster
In 2011, Netflix announced that its DVD-by-mail service and streaming service would now require two separate subscriptions, with the DVD service spinning off into a new brand called Qwikster. This meant that customers who wanted to have both services would now have to pay $16 a month instead of $10.
The Backlash
This move cost Netflix 800,000 subscribers, CNN reported. In response to the negative reaction from customers, just weeks after announcing Qwikster, Netflix killed the service before it even launched.
