6. They create the right atmosphere
Did you know that we are more likely to buy something if we sniff our favorite scent? And it’s not just about perfumes, there are many things that trigger our shopaholic mood.
Retail stores want you to make comfy and they manage to do that by displaying warm colors and playing popular songs. According to a recent survey, if they manage to create that homey feeling, the vast majority of customers will be more prone to overspend.
So, what’s your trigger? Scent, colors, light, or music?
