MoviePass’ Policy Change
When MoviePass introduced its $10-a-month plan that enabled subscribers to see a movie a day in the summer of 2017, the company became an overnight sensation, rolling up more than 3 million subscribers. The plan seemed too good to be true — and was. The subscription program wasn’t financially sustainable and in August 2018, MoviePass began rolling annual subscribers over to a three-movie-per-month plan.
The Backlash
Less than a year later, subscribers had dropped from more than 3 million to 225,000, according to internal data obtained by Business Insider. In an attempt to win back some of the 90% of subscribers who canceled their services, MoviePass rolled out a new “unlimited” plan in March 2019. However, the plan came with many caveats, and only about 13,000 subscribers signed up for it in the month following its launch, Variety reported.
