SunChips’ New ‘Green’ Bag
In an attempt to make its SunChips bags more environmentally friendly, Frito-Lay overhauled its design to make the bags 100% compostable. Unfortunately, the biodegradable bags were also extremely noisy.
The Backlash
The noisy new bags prompted 44,000 people to join a Facebook group called, “Sorry But I Can’t Hear You Over This SunChips Bag.” And it wasn’t just on social media that people complained about the change — they also protested the change with their wallets, and sales of the chips declined 11% in the year following the bag’s introduction, USA Today reported. About 1 1/2 years after introducing the noisy SunChips bag, Frito-Lay began to phase it out.
