Brands always want to reinvest themselves, including Coca-Cola. Back in 1985, the company introduced their new reformulated soft drink, called New Coke. They were really excited about it, but the consumers thought otherwise.
New Coke is probably the biggest example when it comes to the risks of ‘reinventing’ something that is perfectly fine. In fact, this marketing history lesson is even mentioned in business schools as a big failure.
If it’s not broken, don’t fix it!
1. A former prisoner posted selfies after he escaped prison A man who escaped from the Payette County prison in Idaho was arrested by some
1. Low wages Many people who worked at Walmart expressed their disapproval regarding how much they are paid for doing their job. For example, a
Stop & Shop Located all over the northeast of the United States, you can find this grocery store in every town, and it gets fairly
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